INTRODUCING BOW TIES BY LUCAS
Meet Lucas, the official Gerber baby of 2018
Gerber wanted to extend their brand beyond just baby food and break into the prestigious world of baby fashion. So we put together a campaign that uses Lucas's contest-winning photo to create his very own line of bow ties to go ga ga for.
All proceeds from the bow ties go to charity.
Partnerships with fashion magazines and retailers to drum up awareness and get more people on board.
People can share their adorable babies in their bow ties using #BowTiesbyLucas. For every hashtagged post, Gerber will donate an additional $1 towards the education of children with special needs.