Philo
OLV / OOH / SOCIAL
We created an integrated ad campaign for Philo, the affordable streaming service outfitted with the trashy TV channels we all know and love. Our campaign celebrates the odd, delightful creatures we all turn into when we truly get comfy and settle in for a couple hours of TLC (or equivalent).
Each of our custom-designed creatures are based on the ways people like to relax while watching.
A channel you can sink your fangs into
We also concepted and created The Comfort Channel, which brings together curated TV-show favorites, calming & playful interstitials, and custom, hypnotic music into one distinctly cozy brand package—only available on Philo. The channel is live and has received viewing numbers comparable to those of Comedy Central.
We brought our idea home with exclusive, one-of-a-kind comfort inventions that were sent to influencers.
Comfort kits
“As we embarked on this brand campaign, we were already aware of Red Antler’s stellar reputation in the industry, but we were truly impressed with their team during this process—they got us, we got them, and we’re beyond thrilled with the results.”
- Matt Stein, Head of Brand and Creative Strategy, Philo